We seek to highlight St Thomas as a key tourism destination to grow tourists arrivals and spending within the destination by developing and communicating (revealing) its hidden products which further contributes to sustainable growth of the destination.
Goals
- To increase the destination awareness through product developments and attracting them.
- Developing sustainable products
- Increase visitor arrivals and spending while minimizing environmental impacts
- To strategically promote the destination and sustain its growth
- To diversify the market segments attracted to the region
St. Thomas 